With our planet heating up, fresh water is becoming scarse. Rivers dry up, the land withers and large forest fires rage in many places. Still, cotton is the most used material for clothing. Why is this bad? Because on average, 1 kg of cotton absorbs 10,000L of water*. Every year, a tiny country like the Netherlands uses 2,912 sextillion** liters of water in clothing alone. Luckily, we have a solution!