In 2010, we embarked on a mission for 'cleaner underwear'. Not to make a profit, but to supply you with FeelGood basics that you can truly love. And in the meantime, clean up the textile industry a little bit from within.
Now we make the softest basics from natural materials like eucalyptus. Great fit, anti-smell, no scratchy labels. About 95% more environmentally friendly than common products. And 100% free from pesticides, sweatshops, child labour and unfair trade. We believe they’re the most FeelGood basics you’ll ever wear.
So be a Saint too! Start your day with a good feeling about who you are, what you look like and the choices you make. And help us spread that feeling. Together we can make a difference ... from the bottom-up!