The basics of life
We live on a crazy colourful planet with an amazing abundance of life. In fact, we're all part of the same ecosystem. We depend on it. So let's celebrate the basics of life. Take care of it. Make happy, conscious choices every time you buy a new piece of clothing. Because with every little purchase, you're making a big difference to all life. How big? Get ready for some numbers!
Kicking bad habits
The clothing industry is one of the most polluting, cruel and unfair businesses in the world. Most of the world's clothing contains water spill, pollution, pesticides, animal cruelty, sweatshops, child labour and unfair trade. All these things don't feel good on your skin. So why do we allow it, or even buy it? It's time to kick some bad habits. Luckily, you can!
In the last 365 days you saved
This is a live report. All numbers on this page are updated daily.
1. From each of our products, we know its environmental impact.
We know the same about conventional products, so we can calculate the difference.
2. We multiply the impact of our products with the number of products actually sold.
Now, we know the positive impact that our products are having in the real world. Day by day, hour by hour.
3. So our impact doesn't count until you have made a purchase.
Because we don't make a difference just by having products in our warehouse. Only when you choose them over other products in your life, we're making an impact together.
|Our enegy mix||Renewable||Conventional|
A zero-waste process
Our eucalyptus fibre is made at Lenzing, Austria in a zero waste process:
from FSC certified wood chips
in a closed-loop system
99.5% of the solvent is re-used
with 88% renewable energy